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cultural Experience

Seoul K-Culture Experience

K-pop, palaces and cutting-edge tech

Seoul, South Korea5 nights / 6 days2 adults

Discover the Soul of Seoul

This isn't just sightseeing — it's a journey into the heart of Seoul's rich heritage. Walk through centuries of history, taste authentic flavors passed down through generations, and connect with traditions that have shaped this remarkable destination. Every moment becomes a story to tell.

Why This Package

Expert local guides who share hidden stories
Authentic experiences beyond the tourist trail
Traditional cuisine and local markets
Historic landmarks and UNESCO sites

About Seoul

Centuries-old palaces sit beneath the neon glow of K-pop billboards in a city that's reinventing Asian cool. You'll don a hanbok at Gyeongbokgung by morning, feast on sizzling Korean BBQ in Gangnam by evening, and belt your heart out in a noraebang at midnight.

Destination Highlights

Gyeongbokgung Palace & guard ceremonyBukchon Hanok VillageMyeongdong shopping districtN Seoul Tower & Namsan ParkKorean BBQ in GangnamDMZ border tour
Perfect for:K-culture fansFood enthusiastsTech loversHistory buffs

Suggested Itinerary

5 nights in Seoul — day by day, fact-checked

Land at Incheon, take the AREX train to your Myeongdong base, and settle into the district on foot.

Your Day
Afternoon· On arrival
Incheon to Myeongdong

From Incheon, take the AREX train to Seoul Station, then one Line 4 stop to Myeongdong. The Express runs 43 minutes from Terminal 1 or 51 from Terminal 2 for 9,500 won. Buy a T-money card with cash at a convenience store or station machine. Check into the hotel and set your bearings on foot.

Getting there

AREX Express: Seoul Station in 43 min (T1) / 51 min (T2), 9,500 won, then one Line 4 stop to Myeongdong. All-stop AREX is 4,150-4,750 won (59-66 min).

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Timing

Check your arrival time. An airport limousine bus (60-80 min) serves Myeongdong directly and suits arrivals with heavy luggage; the AREX train is faster and cheaper than a taxi either way.

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Money

Buy and reload a T-money card with cash at a convenience store or station machine — the card kiosks take domestic cards only. You cannot yet tap a foreign card on the gate or bus, so the card is essential.

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Local tip

File the free e-Arrival Card online within 72 hours before arrival at e-arrivalcard.go.kr to speed immigration. It is the only official site.

gov.uk
The tourist mistake

Do not default to an airport taxi. At 47,000-52,000 won plus a 7,900 won expressway toll, it costs several times the AREX for the same roughly one-hour trip.

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Evening· Evening
Myeongdong street food

Myeongdong's pedestrian food alleys, around Line 4 Myeongdong Station Exits 6 and 8, peak roughly 17:00 to 22:00 and are quiet in the morning. This is a snack graze, not a value meal: tteokbokki, hotteok, egg bread and skewers. Carry cash for the carts. Sunset in late July is around 19:45, so evenings stay light past 19:30.

Timing

Myeongdong street food peaks roughly 17:00-22:00 and is quiet in the morning.

Sun

In late July, sunset in Seoul is around 19:45, keeping evenings light past 19:30 for the street-food window.

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Money

Street-food carts want cash, so carry won for the Myeongdong alleys even though cards work in shops and restaurants.

Local tip

For a cheap sit-down dinner nearby instead, Bongchu Jjimdak serves shareable braised chicken until 21:30 in Myeongdong.

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The tourist mistake

Do not treat the Myeongdong carts as a full-value meal. They are a tourist-priced snack scene; use the district's sit-down restaurants for a proper cheap lunch or dinner.

Myeongdong evening street-food alleys
Pedestrian streets around Myeongdong Station, Line 4 Exits 6/8

A fun evening graze on tteokbokki, hotteok and skewers in your base area, but tourist-priced, so treat it as snacks rather than dinner.

Wear the included hanbok to the palace for free entry, lunch on ginseng chicken soup next door, then a quiet Bukchon walk.

Your Day
Morning· Morning
Gyeongbokgung in hanbok

Not a Tuesday: Gyeongbokgung is closed Tuesdays. Collect the included hanbok and wear it to the palace, where hanbok wearers enter the four main palaces free. Standard adult admission is 3,000 won. A short metro hop north of Myeongdong reaches the gate. Hanbok rental blocks are time-limited, so pair the rental directly with this visit.

Opening hours

Gyeongbokgung opens 09:00, closing 18:00 (Mar-May & Sep-Oct), 18:30 (Jun-Aug, last admission 17:30), or 17:00 (Nov-Feb). Closed Tuesdays.

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Cost

Standard adult admission is around 3,000 won, but hanbok wearers enter the four main palaces free — which you will be, since the package includes the rental.

What to wear

Wear the included hanbok to enter free. It should be a proper hanbok to qualify; confirm the exact styling with your rental shop.

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Local tip

Hanbok rental runs in time-limited blocks, so collect it and go straight to the palace the same morning rather than sightseeing elsewhere first.

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The tourist mistake

Do not plan this for a Tuesday. Gyeongbokgung is closed every Tuesday, and turning up in a rented hanbok to locked gates wastes the day and the rental block.

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Gyeongbokgung Palace
Central Seoul, a short metro ride north of Myeongdong

The main royal palace, a short metro hop north; wearing your included hanbok gets you in free, and standard adult entry is otherwise 3,000 won.

Free in hanbok; otherwise 3,000 won adult
On-site admission; closed Tuesdays
Closed every Tuesday; if Tuesday is a public holiday it closes the next business day instead.
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Midday· Midday
Tosokchon Samgyetang

Lunch on samgyetang, whole young chicken simmered with ginseng, jujube and glutinous rice, at Tosokchon, set in traditional hanok buildings right beside Gyeongbokgung. It opens 10:00 to 22:00 with last order at 21:00, all year, and takes cards. Reachable on foot from the palace with no car needed.

Opening hours

Tosokchon opens 10:00-22:00 (last order 21:00), all year; cards accepted, take-out available.

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Local tip

It sits beside the palace, so eat here straight after Gyeongbokgung while still in hanbok rather than trekking back to Myeongdong for lunch.

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The tourist mistake

Do not expect a Western reservation platform. Korea runs on walk-in, Naver Map and KakaoMap; this is a known queue-and-walk-in spot, so arrive off-peak.

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Tosokchon Samgyetang
Jongno-gu, beside Gyeongbokgung Palace

Ginseng chicken soup in restored hanok buildings right next to Gyeongbokgung, the natural lunch to pair with the palace and hanbok day.

Walk-in; opens 10:00-22:00, last order 21:00, cards accepted
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Afternoon· Afternoon (before 17:00)
Bukchon Hanok Village

Walk the lanes of Bukchon Hanok Village, free to enter near the palace district. This is a live residential neighbourhood with an enforced curfew: the Bukchon-ro 11-gil red zone bars tourists 17:00 to 10:00, with a 100,000 won fine. Keep it to a quiet morning walk, keep noise down, and do not treat it as a half-day sight.

Opening hours

Free to enter. The Bukchon-ro 11-gil red zone is off-limits to tourists 17:00-10:00; visiting allowed 10:00-17:00 only.

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Local tip

Come mid-morning or early afternoon and keep noise minimal; it is a residential space before it is a tourist attraction, with a maximum group size of 10.

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The tourist mistake

Do not photograph house interiors or linger past 17:00 in the red zone. Violating the curfew carries a 100,000 won fine.

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Bukchon Hanok Village
Jongno-gu, between Gyeongbokgung and Changdeokgung

Free traditional-house lanes near the palaces, best as a short, quiet walk rather than a half-day stop, out of respect for the residents.

Your included, pre-vetted DMZ tour to the Paju border area, a security-gated all-day excursion north of Seoul.

Your Day
Morning· Morning
Border transfer north

The included DMZ tour runs to the Paju/Imjingak border area, about an hour and more north of Seoul, and is an all-day guided excursion. It is a live armistice zone. The operator has pre-vetted your booking and submitted your details, so the one thing you must carry is the physical passport used at booking. Never schedule this for a Monday.

Getting there

The border/Imjingak-Paju area is over an hour north of Seoul; this long transfer is inherent to the included all-day guided DMZ product.

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What to bring

Carry the physical valid passport used at booking. Entry is refused with copies, screenshots, photos or an expired passport, and all identities are verified before tickets are issued.

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Timing

DMZ Peace Tourism is closed every Monday, on public holidays, New Year's Day and Chuseok; ticketing runs 09:00-14:30 and sells out early. Never plan the DMZ day for a Monday.

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Local tip

Keep the day flexible. DMZ access can be cancelled at short notice for security or weather, so avoid stacking unmissable evening plans right after it.

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The tourist mistake

Do not treat this as a walk-up. Border access is military-gated and pre-vetted; without your physical passport you are turned away, so never leave it in the hotel safe.

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Afternoon· Afternoon
Border sites

The tour covers the Civilian Control Zone sights; some itineraries include the Imjingak Peace Gondola across the zone. It is a live military area, so follow your guide's instructions, and note that photography is restricted in parts of the border area. Tensions can escalate after North Korean tests, so caution and following local authorities is the rule.

What you can't see

Photography is restricted in parts of the border area, and the exact route (Tunnel/Observatory versus Imjingak/Gondola) is operator-specific; confirm details in your guide's briefing.

gov.uk
Local tip

Follow military and guide instructions closely. The DMZ is a live armistice zone with no peace treaty, so this is not the place to wander off or improvise.

gov.uk
The tourist mistake

Do not photograph freely at the border. Camera use is restricted in parts of the zone, and ignoring guide or military instructions can get you turned back.

gov.uk
Imjingak Peace Gondola
Paju, at the Imjingak DMZ area north of Seoul

A cable car crossing the Civilian Control Zone that some DMZ itineraries include; whether yours does is operator-specific, so confirm with the tour.

Inclusion depends on your operator's route; hours can change in severe weather.

A UNESCO palace with its guided Secret Garden, then the Namsan tower observatory above Myeongdong.

Your Day
Morning· Morning
Changdeokgung and Secret Garden

Changdeokgung, a UNESCO palace, is closed Mondays, so it slots on a different day from Gyeongbokgung's Tuesday closure. Palace grounds are 3,000 won. Its Secret Garden requires a compulsory guided tour capped at 100 per session, on a separate 5,000 won ticket. Book the English tour ahead online, since sessions sell out.

Opening hours

Changdeokgung opens 09:00 (closing 18:00 Feb-May & Sep-Oct, 18:30 Jun-Aug, 17:30 Nov-Jan, last entry one hour before). Closed Mondays.

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Booking

The Secret Garden is a compulsory guided tour, 100 per session (50 online, 50 on-site), separate ticket 5,000 won adult. English tours run at set times; book online ahead as sessions sell out.

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Local tip

Wear your included hanbok again here: hanbok wearers enter the four main palaces free, including Changdeokgung's grounds.

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The tourist mistake

Do not assume you can walk into the Secret Garden. Individual viewing is not allowed and on-the-day slots are limited, so an unbooked visit can mean no entry.

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Changdeokgung Palace and Secret Garden
Jongno-gu, a short metro ride from Myeongdong

A UNESCO palace whose Secret Garden can only be seen on a timed, capacity-capped guided tour, the one palace booking worth reserving in advance.

Palace 3,000 won; Secret Garden 5,000 won adult
Book the Secret Garden guided tour online in advance; closed Mondays
Secret Garden entry is compulsory-guided, capped at 100 per session, and sessions sell out.
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Midday· Midday
Local lunch

For a cheap, filling lunch back toward base, Myeongdong Kyoja serves handmade kalguksu noodle soup and mandu about 183 metres from Myeongdong Station Exit 8. It opens 10:30 to 21:00, takes cards, and runs around 10,000 won. If you want early lunch instead, Hadongkwan's beef gomtang is a locals' spot, but it is lunch-only.

Opening hours

Myeongdong Kyoja opens 10:30-21:00 daily, cards accepted, around 10,000 won.

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Local tip

Myeongdong Kyoja is a short walk from Myeongdong Station Exit 8, so it is quick to reach from a Myeongdong hotel.

The tourist mistake

Do not turn up at Hadongkwan for dinner. It is lunch-only, open 07:00-16:00, closed Sundays, and can sell out and close early, so go for an early lunch, not the evening.

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Myeongdong Kyoja
Myeongdong, 183 m from Myeongdong Station Line 4 Exit 8

Handmade noodle soup and dumplings a short walk from Myeongdong Station, a strong, cheap sit-down lunch in your base area.

Around 10,000 won
Walk-in; opens 10:30-21:00, cards accepted
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Hadongkwan
Myeongdong, Jung-gu, in the base area

A long-running beef gomtang spot in the heart of Myeongdong where locals eat lunch, best for an early or mid-day meal.

Lunch-only, 07:00-16:00, closed Sundays, and closes early once the day's supply runs out.
Evening· Evening
N Seoul Tower

N Seoul Tower on Namsan sits walkable from Myeongdong and opens 365 days a year. The observatory runs 10:00 to 22:30 on weekdays and to 23:00 on weekends and holidays, last admission 30 minutes before closing. Adult entry is 29,000 won. Time it near dusk for the city lights, weather permitting.

Opening hours

Observatory weekdays 10:00-22:30, weekends and holidays 10:00-23:00, last admission 30 min before closing, open 365 days a year.

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Cost

Adult (13+) 29,000 won; children (3-12) and seniors (65+) 23,000 won; under-36-months free (one per caretaker).

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Local tip

The tower is walkable from Myeongdong, so pair it with an evening in the base area rather than a separate metro trip.

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The tourist mistake

Do not bank on a clear panorama in bad weather. Observatory hours may vary in severe weather, so check before you head up Namsan.

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N Seoul Tower observatory
Namsan, walkable from Myeongdong

The Namsan tower observatory, walkable from Myeongdong and open every day of the year, best timed for the city coming alight at dusk.

29,000 won adult; 23,000 won child (3-12) and senior (65+)
On-site; weekdays 10:00-22:30, weekends/holidays to 23:00
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A committed full-day trip to Suwon's fortress or a Gapyeong shuttle loop, or a slower Gwangjang Market day.

Your Day
Morning· Morning
Suwon Hwaseong Fortress

For a car-free day trip, Suwon Hwaseong Fortress, a UNESCO site, is reachable directly on Seoul Metro Line 1 to Suwon Station, about 60 minutes from Seoul Station. Walking the 5.7km walls is free and the site is open year-round. Inside, Hwaseong Haenggung charges 2,000 won, or free in hanbok.

Getting there

Seoul Metro Line 1 runs direct to Suwon Station, about 60 minutes from Seoul Station; no tour operator or car needed.

Cost

Walking the 5.7km fortress walls is free; the site is open effectively 24 hours, year-round. Hwaseong Haenggung inside is 2,000 won adult, 09:00-18:00.

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Local tip

Wear your included hanbok: entry to Hwaseong Haenggung is free for anyone in traditional hanbok, and also on Culture Day, the last Wednesday monthly.

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The tourist mistake

Do not book a paid coach tour or car for Suwon. Line 1 goes straight there and the walls are free, so a guided day trip is money wasted for a non-driver.

Suwon Hwaseong Fortress
Yeonghwa-dong, Jangan-gu, Suwon, roughly 60 min by Line 1 from Seoul Station

The best-value car-free day trip: a UNESCO fortress reached directly on metro Line 1, with free walls to walk and a small palace inside.

Walls free; Hwaseong Haenggung 2,000 won adult, free in hanbok
No booking or car needed; reach it on Metro Line 1 to Suwon Station
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Afternoon· Afternoon
Gapyeong or Gwangjang alternatives

Prefer nature? A shuttle loop bundles Nami Island (19,000 won, ferry included) with the Garden of Morning Calm, picking up near Myeongdong Station Exit 1. Prefer to stay in the city? Gwangjang Market, Seoul's oldest, is a metro ride to Jongno 5-ga for bindaetteok and mayak gimbap. Most stalls are cash-only.

Getting there

The Gapyeong shuttle picks up at Namsan Yejang Bus Parking Lot, about 5 minutes from Myeongdong Station Exit 1; Gwangjang Market is near Jongno 5-ga Station Line 1 Exit 8.

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Cost

Nami Island admission 19,000 won includes the round-trip ferry; Gwangjang items run roughly 3,000-15,000 won, e.g. bindaetteok around 5,000 won.

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Money

Most Gwangjang Market stalls are cash-only, with ATMs at the market entrances, so carry won; the food alley runs roughly 10:00-22:00 and many shops close Mondays.

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Local tip

Nami Island and the Garden of Morning Calm both sit in Gapyeong and are commonly combined on one shuttle loop, so do them together rather than as separate day trips.

The tourist mistake

Do not chase an exotic-animal cafe as a day activity. Since December 2023, touching or feeding wild animals like raccoons and meerkats is banned; skip these on welfare grounds.

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Nami Island and Garden of Morning Calm shuttle loop
Gapyeong, Gangwon/Gyeonggi, pickup near Myeongdong Station Exit 1

A car-free Gapyeong nature loop bundling Nami Island and the arboretum, with pickup near Myeongdong Station Exit 1, ideal for a non-driver.

From about US$89 adult including transport and admissions
Book the KoreaTravelEasy shuttle package ahead; operating days vary by month
A self-guided shuttle package, not a fully guided tour; in Jul-Aug it runs Thursday-Friday only.
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Gwangjang Market food alley
Jongno-gu, near Jongno 5-ga Station Line 1 Exit 8

Seoul's oldest permanent market and a genuine locals' eating spot, reachable by metro for mung-bean pancake and mayak gimbap.

A final Myeongdong morning, then the AREX train back to Incheon counted back from your flight.

Your Day
Morning· Morning
Last Myeongdong morning

Use a final morning for last-minute K-beauty and cosmetics shopping in Myeongdong, quieter before the evening crowds. Reload or spend down your T-money balance, and pick up any market snacks with the cash you have left. Keep it near the hotel so you can collect luggage without a rush.

Timing

Myeongdong's shops are calmer in the morning; the district's street-food and crowd peak is the evening, roughly 17:00-22:00.

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Money

Spend down your T-money balance and keep some cash: Seoul is card-heavy, but market stalls and food carts still want won.

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Local tip

Keep this morning close to the hotel so luggage collection and the transfer to Seoul Station stay simple.

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The tourist mistake

Do not leave your physical passport in the hotel safe on any DMZ day earlier in the trip and forget to retrieve it; you need it in hand for the airport too.

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Myeongdong cosmetics and K-beauty shops
Myeongdong, Jung-gu, around your hotel

The base district is wall-to-wall K-beauty and cosmetics shops, calmest in the morning for a last, unhurried browse before you leave.

Afternoon· Before your flight
Myeongdong to Incheon

Count back from your departure. Take Line 4 one stop to Seoul Station, then the AREX Express to Incheon, 43 minutes to Terminal 1 or 51 to Terminal 2 for 9,500 won. The all-stop AREX is cheaper but slower. Add buffer for check-in, security and the walk, and avoid a straight taxi as the pricier default.

Getting there

Line 4 one stop to Seoul Station, then AREX Express to Incheon: 43 min to Terminal 1, 51 min to Terminal 2, 9,500 won. All-stop AREX is 4,150-4,750 won but 59-66 min.

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Timing

Count back from your departure and add buffer for check-in and security on top of the roughly one-hour rail transfer plus the Line 4 hop.

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Local tip

A direct airport limousine bus from Myeongdong (60-80 min) can be easier with heavy luggage than changing at Seoul Station.

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The tourist mistake

Do not default to a taxi to Incheon. At 47,000-52,000 won plus a 7,900 won toll it costs several times the AREX for the same roughly one-hour trip.

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Practical details verified 18 July 2026. Prices and opening hours change — we re-check them monthly, but confirm anything critical before you travel.

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What's Included

Return flights
5 nights' accommodation
Room only
DMZ tour
Hanbok rental
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